When it comes to traditional sales training, most people in sales have come to an acknowledgment that it’s a waste of time and money. Due to its lack of ongoing learning and reinforcement, this type of sales training often results in low knowledge retention. Specifically, 84 percent of what was initially learned is lost.
Luckily, companies have been integrating online sales training into their business. The results that it brings about are tremendous, and here are … ways online sales training can improve your Atlanta business.
Benefits of Online Sales Training
Saving time and money for your business
Let’s admit it – on-site sales training usually costs a lot of money and effort. Venue fee, instructor fee, travel and lodging expenses, plus the burden of coordinating schedules; it’s no surprise that people dread the idea of sales training. However, an online approach to sales training can dramatically cut down on these costs while ensuring high-quality training. All it takes is your sales reps’ time and access to a mobile device.
Encouraging continuity and knowledge retention
One of the benefits of online sales training is that learners can go back and cover again and again a topic that they aren’t clear on. This allows your sales reps to fully understand the knowledge and the skills that they need to improve on, thus making the training most effective. As a result, your sales team can confidently apply their well-grasped knowledge into the sales process and enhance your sales performance.
Enhancing flexibility and self-paced learning
For your sales reps who are often on the road, online sales training is a wonderful thing. They get to gain access to the training materials via a mobile device from anywhere, at any time. It gives them freedom and flexibility, which increases morale, productivity, and loyalty. Additionally, online sales training offers your sales team the opportunity to learn at their own pace, not the instructor’s. Above all, this type of training doesn’t interfere with your sales team’s daily workflow.
Paving the way to the future of sales training
By 2025, millennials are on track to make up 75 percent of the workforce. Growing up with technology advancements, this generation lives and breathes digital. Also, they’re no strangers to online courses, especially during their time in college. They thrive on flexibility and technology, so the sooner your business can switch traditional sales training online, the better. With millennials, microlearning is key, and online training helps cater to that need.
Online Sales Training in Atlanta for Your Business
There’s no denying that online sales training can play a significant role in your business’s success. Understanding the importance of this type of training, we have created The Sales and Marketing Academy to cater to your training needs.
TSAMA specializes in innovative business development courses to help business owners and sales representatives in the metro Atlanta area. With a view to addressing the gap between the digital landscape of sales and business professionals, we’re committed to helping you and your sales team become the absolute best sales professionals. In the ever-changing sales world, we’re here to help you meet the strategic demands of your business and achieve success.
For more information about TSAMA, Contact Us Now or give us a call at (678) 846-2306.