I Blew The Sale! When I was a 13 year old boy growing up in Detroit in 1974, my brother John, who is two years younger than me, put an idea in my head that we deserved more than the …
Revisiting The First Four Essential Ingredients In a previous blog we talked about the first four essential ingredients in becoming a successful consultative sales professional. People buy from people they know, like, and trust. We learned that:
Your Small Business Has Made It, Now You Need Public Relations So finally it’s here, the big launch for your brand new company. You’ve thought of just about everything except how to share this day with the world. You need …
Have The Best Ingredients, Have The Best Outcome “Nothing happens until a sale is made,” Thomas Watson Sr. President, IBM 1914-1956. Thomas Watson’s point is clear. The acquisition of new clients and the resultant sales is the life blood of …
One of the most important functions of a profitable business is to have a successful marketing strategy that brings in new leads and customers on a consistent basis. Spending money on marketing your business can get pretty expensive even for …
So you own your own business! Congratulations! You went into this adventure feeling pretty comfortable about your skill set and capabilities. But like most of us you quickly realized you are smoking competent in three or four areas and not …
The COVID-19 pandemic has been rapidly spreading for the past few months. The economic threats that it poses are overwhelming, especially to small business owners across the country. Slow foot traffic and decline in sales, it seems impossible to solve …
When it comes to traditional sales training, most people in sales have come to an acknowledgment that it’s a waste of time and money. Due to its lack of ongoing learning and reinforcement, this type of sales training often results …