Course Curriculum
Total learning: 35 lessons
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Needs Assessment 1
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Business Needs AssessmentLecture1.101 hour
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Lesson 1 2
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Overview to DIY Public RelationsLecture2.1
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LESSON 1 Tip SheetLecture2.2
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Lesson 2 2
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Types of Media for Your CampaignLecture3.1
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Lesson 2 Tip SheetLecture3.2
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Lesson 3 2
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Your Goals & Your Media PitchLecture4.1
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Lesson 3 Tip SheetLecture4.2
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Lesson 4 2
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The Pitch vs The Press ReleaseLecture5.1
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Lesson 4 Tip SheetLecture5.2
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Lesson 5 2
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How to Connect with Seasoned JournalistsLecture6.1
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Lesson 5 Tip SheetLecture6.2
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Lesson 6 2
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Who’s Who in the NewsroomLecture7.1
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Lesson 6 Tip SheetLecture7.2
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Lesson 7 2
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Pitch Your Story Not Your ProductsLecture8.1
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Lesson 7 Tip SheetLecture8.2
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Lesson 8 2
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It’s All About the TeaseLecture9.1
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Lesson 8 Tip SheetLecture9.2
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Lesson 9 2
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Selling Your StoryLecture10.1
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Lesson 9 Tip SheetLecture10.2
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Lesson 10 2
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Get To Know Your AudienceLecture11.1
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Lesson 10 Tip SheetLecture11.2
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Lesson 11 2
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Make Your Pitch a Perfect StrikeLecture12.1
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Lesson 11 Tip SheetLecture12.2
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Lesson 12 2
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Don’t Forget the DetailsLecture13.1
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Lesson 12 Tip SheetLecture13.2
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Lesson 13 2
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The Attention GetterLecture14.1
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Lesson 13 Tip SheetLecture14.2
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Lesson 14 2
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Add In the ValueLecture15.1
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Lesson 14 Tip SheetLecture15.2
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Lesson 15 2
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Timing is EverythingLecture16.1
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Lesson 15 Tip SheetLecture16.2
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Lesson 16 2
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Follow Up and Close the DealLecture17.1
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Lesson 16 Tip SheetLecture17.2
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Lesson 17 1
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Lesson 17 Tip SheetLecture18.1
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Course Evaluation 1
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Business Course EvaluationLecture19.101 hour
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