Strategic Marketing Process

Students of this course are expected to come to it with an open mind and willingness to learn. Expectations are that ALL students will complete and turn in course work on time.

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Course Requirements

Students of this course are expected to come to it with an open mind and willingness to learn. Expectations are that ALL students will complete and turn in course work on time. Course work may include: written assignments as well as, group chats and attendance of local networking events.

Course Description

Marketing is not sleazy, deceptive or manipulative.

In the business climate today, you must be willing to put yourself out there, particularly on the Internet. The Mental game of marketing should not be ignored. It takes a proper mindset to effectively market yourself and/or your business.

In this course we will explore what it takes to develop a marketing plan that builds your brand, communicates your message and reaches new markets. We will delve into what makes a brand identity stand out and how to use that to attract the clients or customers you need.

Why You Will Want To Take This Course

Every business needs a marketing plan. Yet for business owners and managers how to develop and implement a marketing strategy that produces results can be challenging at best. But, if you have the right marketing tools and training, it’s a great start.

In this course we address and answer questions like:

  • What Makes Up An Effective Marketing Program?
  • How Can I Make My Brand Stand Out?
  • How Do I Target The Right Customers?
  • What Makes Up A Great Message?

What You Will Learn

In this courseI will address the marketing solutions that are needed to solidify a business. You will learn about the foundations of a good marketing plan and how to create a brand identity.

In this course your will:

  • Learn What The Proper Mindset Is For Marketing
  • Discover Your Brand Promise and Brand Identity
  • Learn Who Your Target Market and Ideal Client Is
  • IdentifyYour Unique Sales Proposition and Core Marketing Message
  • Learn Content Creation That Makes You the Expert
  • Learn How To Create Signature Offers That Sell
  • Learn How To Promote Like a Rockstar

Who This Course Is For

This course is designed for anyone who wishes to learn the foundation concepts of marketing. I will be highlighting brand creation and communication which can help everyone from the new college graduate to the experienced entrepreneur.
This is an ideal course for:

  • New College Graduates Interested In The Field of Marketing
  • Start-up Business Owners Tasked With Marketing Their Business
  • New Entrepreneurs
  • Anyone Seeking To Learn Marketing From The Ground Up

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Course Curriculum

Total learning: 16 lessons

ABOUT INSTRUCTOR

Lori A. Manns is the founder and president of Quality Media Consultant Group, a business consultancy firm specializing in media, marketing and sales strategies that help executives and business entities experience increased clientele, brand visibility and more revenue. Known as a trailblazing business strategist, Lori's expertise and first passion is sales. She helps business executives and small business owners to grow their brands and businesses by utilizing magnetic marketing strategies and soulful yet strategic sales solutions.

Since establishing QMC Group in 2009, Lori has received the following awards & recognition: the Transforming Women Entrepreneurs, Business Woman of the Year by Progressive Techniques (2017), the Spotlight Award by Atlantan Magazine (2016), Legacy Award by the Live Your Legacy Summit (2015), Executive of the Year Award by Women in Leadership Development and Empowerment, W.I.L.D.E., Inc (2014) and the Rising in Community Excellence Award by RICE, Inc; (2014). Lori also received the SWIBA Business on the Rise Award by Stiletto Woman Media in 2013, Super Tuesday Awards finalist honor by Atlanta Business League in 2012 and Business Superstar Award by People You Need To Know Magazine in 2010. In addition, Lori has been featured as an honoree in the Who's Who in Black Atlanta Publication from 2010 to 2019. Lori is a member of the esteemed Forbes Coaches council and is a regular content contributor for Forbes.com.

Prior to founding QMC Group, Lori served as Senior Multi-Media Account Manager for two of the largest radio groups in the country, CBS Radio and Cox Radio. During her tenure with CBS Radio and Cox Radio, Lori serviced Fortune 500 companies and provided advertising, sales and marketing solutions resulting in a profitable return on investment for her clientele.

Manns is the author of the highly anticipated book, Divine Downloads, Loriology: 33 Lessons On Life, Love & Leadership released in October 2019. The book is a collection of 33 insightful revelations to help spiritual leaders and professionals pursue their purpose with power, passion and perspective.

Manns has career experience in business development, marketing communications, brand development and messaging, media buying. Lori is a national media buyer and proficient in placing advertising campaigns across all platforms including TV, radio, Internet, print, direct mail and outdoor advertising.

With a strong passion for philanthropy Lori enjoys giving back. She has been a community fundraiser for various Atlanta charities. Manns is founder and president of Live Healthy & Thrive Youth Foundation, Inc., (LHTYF), an Atlanta based, 501(c)3 non-profit organization dedicated to fostering and promoting children's health. Lori's personal mission is to empower youth to lead healthier lifestyles so they are positioned to be better leaders for the next generation.

Ms. Manns holds a bachelor's degree in Mass Communications from Auburn University in Montgomery and is a graduate of the 2010 Class of Leadership Dekalb. Her professional affiliations include; National Sales Network, Dekalb Chamber of Commerce and Leadership Dekalb. Lori is also founder of Trailblazer Business Academy;™ a business development program for entrepreneurs and executives ready for next level success coaching, mentorship and accountability.

In her spare time, Lori volunteers for such organizations as the Multiple Sclerosis Society, Hosea Feed the Hungry, American Cancer Society, the Atlanta Day Shelter for Women & Children, Inc., and Hagar's House a division of Decatur Cooperative Ministry as well as LHTYF, Inc. Lori currently resides in Atlanta, GA.

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